Practice platform for coaches and therapists

Your session takes 50 minutes. Change happens in the next 167 hours.

A client mobile app and a coach dashboard that shows you what changed, before you walk in. Without making you on-call.

From €19/month · No credit card · Cancel anytime

Harvard Medical School clinical psychologist
Evidence-grounded
Consent-first
GDPR-native
The Afterglow client mobile app: a journal entry view with guided reflection prompts
0% therapy clients drop out before treatment completes APA · industry baseline
0% of practitioners report high burnout APA, 78.9% reported figure
0% of clinicians use measurement-based care effectively Despite the evidence supporting it
Most session prep is reconstructing last week from memory. There's a better unit economics for your time, your retention, and your clients' outcomes.
The eureka

Five minutes before your next session

From "who needs attention" to "I'm ready to walk in", in four motions. Session prep drops from reconstruction to review.

01 Engagement

See who is active. Spot who's gone quiet.

Searchable client table with last-active indicators, Homework status, and Needs Attention cards for clients who have drifted. Available on every tier.

02 Insights

Read the week, before you walk in.

Journal entries with sentiment chips, theme tags, and AI weekly summaries that consolidate the week into one review pane. Available on Growth and Bespoke.

03 Progress

Plot the trajectory. Show your client.

Emotion charts across one week and one month. Survey responses for measurement-based care. When clients ask if it's working, you can show them.

04 Prepare

One pane. Five minutes.

Homework status, recent reflections, alerts, and engagement at a glance. Designed for the five minutes before your call, not for a feature tour.

What changes between sessions

Most coaching and therapy happens in the session. Real change happens in the week that follows. Afterglow makes that week visible.

Own the space between sessions

Journals with guided prompts, Homework, Circles, and routines that run on your client's motivation, not your time.

See what matters before your next session

Sentiment shifts, theme tags, weekly summaries, and Needs Attention cards. Less catching up. More coaching.

Built around consent

Clients grant explicit consent in the app before you see their journal, emotions, or activity. A privacy architecture they trust on day one.

Works with the way you already practise
  • ACT
  • IFS
  • CBT
  • Somatic
  • Solution-focused
  • Your own framework

Two surfaces. One operating logic.

Client App

A client app they actually use

Journaling with guided prompts, Homework, Circles, content modules, and routines. Built for clients to use because their practitioner asked them to, not because an algorithm did.

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Practice Dashboard

The dashboard built for session prep

Sentiment and theme analysis, weekly AI summaries, emotion charts, configurable alerts, and Needs Attention cards. Walk in prepared.

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Our approach

Modality-agnostic. Evidence-respectful.

Bring your method. ACT, IFS, CBT, somatic, solution-focused, or your own framework. Afterglow is the infrastructure, not the content opinion. When you want evidence-grounded content, we have it, anchored in 25 years at McLean Hospital and Harvard Medical School.

Explore our approach
Dr. Edmund Neuhaus
Dr. Edmund Neuhaus PhD ABPP, Harvard Medical School
Anna Milaeva
Anna Milaeva L3 IFS Practitioner

Practitioners on what changed

From the closed beta. Names and photos used with consent.

"I used to spend the first 15 minutes of every session asking 'so, how was your week?' Now I open Practice on Sunday evening, read the summary, and walk in already knowing what we're working on. The hour is mine again."
Sarah K. ACT therapist, 14 active clients · Bristol, UK
"I had Calendly, Stripe, Notion, Dropbox, WhatsApp, and a Google Form for intakes. Six tabs, four fees. Afterglow replaced four of them. The journal sentiment is the part I didn't know I needed until I had it."
Marc D. Integrative coach, group programmes · Amsterdam, NL
"The consent screen is the thing my clients comment on. They expected me to push an app at them and ask for their data. Asking permission first changed the conversation about technology in our work."
Priya N. IFS-informed therapist, 22 clients · London, UK

New platform, real beta. We are gathering longitudinal engagement and outcome data from current cohorts and will publish it as the numbers stabilise. Until then, the quotes above represent typical feedback from our beta interviews.

Coaches and therapists, differently

One platform. Two registers. See how each profession uses Afterglow, and which features matter most to your work.

Pricing that respects your margin

Published prices. Cancel anytime. Bring your methodology.

Starter

€19/month

approximately $22.12 USD at today's exchange rate.

1 practitioner, up to 10 clients

Everything you need to extend your practice between sessions. Journaling, Homework, content modules, surveys, and one community circle.

Bespoke

Let's talk

Custom

Multi-practitioner organisations, clinics, and group programmes. Custom integrations, dedicated success manager, custom onboarding.

Ready to extend your practice between sessions?

21-day trial. No credit card. Cancel anytime. Export your data on exit. We onboard you by hand for the first hour.

Bespoke buyer? Request a Bespoke demo instead.